HONG KONG (April 26, 2024)/ENDURANCE SPORTSWIRE/ – Today, Mount to Coast
, a new technical footwear brand dedicated to long-distance running, debuts its first two shoes designed for high-mileage road runners: the R1, created for race days, and the S1, tailored for daily training sessions.
Engineered in Mount to Coast’s cutting-edge biomechanics lab, the R1 and S1 are built specifically for the ultrarunning community. A team of leading performance footwear designers worked with renowned human movement scientists to invent state-of-the-art technology addressing issues runners face specifically in endurance running. This proprietary technology protects against overuse injuries common to long-distance running and offers consistent cushioning with dynamic, adjustable support for elevated performance, mile after mile.
“We’ve studied how a runner’s body moves and changes over long distances and built shoes that will enable athletes to push beyond their performance barriers,” said Yeti Zhang, Head of Product. “We know the essence of long-distance running is about challenging physical and mental limitations, so our first two designs focus on durability and comfort, reinforced through biomechanics. Our shoes keep up with the relentless spirit of ultrarunners, both the novice and the professional, and support the human body with technology no other shoe can offer. We’re thrilled to introduce our shoes to the ultrarunning community during a time of tremendous growth for the sport.”
Mount to Coast’s team of product developers – who bring decades of experience from Nike, Brooks and New Balance – innovated shoes to serve ultrarunning enthusiasts with groundbreaking technology with an emphasis on human movement science, allowing for unprecedented longevity and performance support. In recognition of Mount to Coast’s product excellence in design features and proprietary technologies, the prototype of the Mount to Coast R1 was recognized as the ISPO Award 2023 winner.
The R1 race shoe features exceptional breathability and an adjustable, dual lace system that can expand as the foot swells over long distances, while the S1 training shoe focuses on a more protective design on the heel and the toe cap. Both models incorporate proprietary, brand-developed technologies:
- ZeroSag – midsole insert co-developed by Mount to Coast and BASF that draws inspiration from shock absorbers of a race car to ensure consistent cushioning and support
- LightCELL – midsole base material that enhances advanced supercritical foaming technology with pure nitrogen, making it 50 percent lighter than EVA and providing 45 percent more energy return
- GOFLOW – cutting-edge midsole geometry based on biomechanical research to optimize running stride from heel to toe
- TUNEDFIT Dual Lacing System (Only in R1) – allows for customizable fit for the forefoot and midfoot separately, addressing the issue of swollen feet often encountered by ultrarunners during long distances
Athletes wearing prototypes of R1 and S1 notably set records in the 2024 Mount To Coast sponsored JOGLE, a multi-day event spanning 854 miles (1,374 km) across the entirety of the UK. British runner Justin Montague finished nearly 40 hours faster than the previous record, breaking individual stage records each day in a single pair of R1s, while Asian runner Lucong Geng set the Asian record, covering over 600 miles of the journey in a single pair of S1s.
The R1 (MSRP $160) and S1 (MSRP $150) weigh 8.5 oz / 240 g and 9.35 oz / 265 g in a mens’ size nine, respectively. Both designs are available for purchase today on Mount to Coast’s official website in three color options per model with a 30-day money-back guarantee.
To browse Mount to Coast’s new products or learn more about the brand’s Run Research Lab and its proprietary technology, please visit mounttocoast.com.
About Mount to Coast
Mount to Coast is a technical footwear brand rooted in long-distance running and biomechanics research to challenge the limits of ultrarunning. Founded for athletes who transcend distance, Mount to Coast integrates innovative materials inspired by various industries to engineer footwear offering exceptional comfort, support, energy return and durability. The first two models, crafted with insights from Mount to Coast’s Run Research Lab, are award winning, record breaking shoes, vigorously tested in highly challenging races and evaluated by elite athletes.
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Please direct Mount to Coast media inquiries to New Local PR Founder and Account Director Anna Avery at anna@newlocalpr.com.
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